SHANGHAI–(BUSINESS WIRE)–The 2019 Super Penguin Celebrity Game, initiated by Tencent (SEHK: 700), completed successfully at the Shanghai Oriental Sports Center on September 21st, 2019 (Beijing time). NBA legends Manu Ginóbili and Tony Parker joined hands with Li Chen, Zheng Kai, Xiao Jingteng and other celebrities, and presented a cross-border basketball game for the audience. The game ended at 45-56, team Red Force took the prize from team Blue Energy. Ye Zhou won the MVP with his excellent performance.
As a celebrity basketball event that brings together professional basketball players and hottest entertainment celebrities, The Super Penguin Celebrity Game has been successfully held for four consecutive years by Tencent Sports, attracting more than 160 basketball players and entertainment celebrities, including NBA legends such as Tracy McGrady, Allen Iverson, Paul Pierce, Ray Allen and Chris Bosh, and entertainment stars like Kris Wu, Bai Jingting, Xiao Jingteng.
ESPN live broadcasted the game in various countries and regions including Australia, Brazil, Japan, Mexico, New Zealand, Singapore, and the United States, delivering the fascination of the game to every continent except the Antarctic.
Remarkably, the Super Penguin Celebrity Game is composed of a basketball reality show and a basketball game. The basketball reality show involves 32 entertainment stars, which are divided into 16 teams. With the professional guidance from NBA legend Manu Ginóbili and world-renowned trainer Ganon Baker, the players boosted their egos through the tough training and intense competitions lasting 8 weeks. This year the super penguin celebrity game has attracted more than 75 million individual users in total, among those female viewers account for over 40%, showing its widespread reach to the group that are not basketball fans.
With four years of ongoing exploration by Tencent Sports, the Super Penguin Celebrity Game has developed from a single event to a matrix of contents comprising variety shows and sports events. It has become an exemplary IP integrating sports and entertainment, while it also has built the presence of basketball among the mass public, promoting basketball to truly become a part of people’s life.