National Urban League President Marc Morial Says Nation’s Only Black Digital News Program Offers Welcome Alternative
WASHINGTON–(BUSINESS WIRE)–#BlackOwnedMediaMatters–Roland Martin reaches more African Americans each day with news and information using his streaming platform than anyone else in the U.S. Martin, a veteran broadcast journalist who celebrated the one-year-anniversary of #RolandMartinUnfiltered last month, has over 100.7 million views with almost 435 million minutes viewed across YouTube, Facebook, Twitter and Instagram in that short timeframe. Martin believes he is providing a service digitally that is long overdue.
“African Americans are tired of mainstream media ignoring the many issues impacting us on a daily basis,” said Martin. “I conduct interviews with newsmakers and stream content related to criminal justice, health, politics and other topics that are extremely important to the Black community. My program fills the void left by mainstream media’s lack of resources and time to dedicate ongoing coverage of the myriad of issues facing African Americans.”
“Roland Martin is one the most important voices in Black America today,” says Marc Morial, President and CEO of the National Urban League. “His insight and no-nonsense approach to bringing news and opinion to, for and about Black America is a welcome alternative to the sameness of many other journalists. His voice is respected, vital, and essential.”
Pew Research Center data shows 60% of African Americans still prefer receiving news from television. With the rapid emergence of streaming and a completely digital platform, #RolandMartinUnfiltered is positioned to be a major provider of digital Black news and information to the nation.
“Blacks watching television news reflects an older population primarily over 60-years-old,” said Martin. “People who watch my show via streaming are usually between 18 and 55-years-of-age. We’re developing strategies to attract Baby Boomers and Millennials to ensure everyone receives news from an explicitly African American perspective.”
Currently, 60% of Martin’s viewers on Facebook are women, 65% on Twitter are women, and 64% following him on Instagram are women with household incomes between $40,000 and $100,000. Conversely on YouTube, 68% of his followers are men while 32% are women.
#RolandMartinUnfiltered is available on Apple Podcasts, Soundcloud, Spotify, Google Podcasts, Stitcher, and Tune In.
Established by veteran Black journalist Roland Martin in September 2018, #RolandMartinUnfiltered, has grown to become an African American daily digital news platform with the largest audience in the nation. The platform features news and information touching a wide range of topics important to the African American community, from politics, religion and sports to entertainment, business and health. And all presented from an African American perspective. Founder and managing editor, Roland Martin, has an extensive career spanning print, radio, digital and television journalism and including stints with such entities as CNN, TV ONE and the iconic Chicago Daily Defender.